Babble & Goose Clothing is a collection of versatile luxury pieces for girls with a strong sense of individuality and style. B&G is all about detail and choice, with gorgeous styles that you won’t find on the high street.  I started off as just being an “Influencer” for them. I would get sent their products and have to create and edit my own videos for them as well as going to photoshoots and modelling. Launching the Leila Joggers collection was a defining moment in my career as a content creator. It taught me how to craft compelling narratives that connect with audiences on an emotional and aspirational level. Through strategic content planning, trend forecasting, and influencer collaborations, I helped turn the collection into Babble & Goose’s best-selling product. I’ve learned how to leverage platform algorithms, optimize content for virality, and analyse audience behavior to refine messaging in real-time.